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Final customer love of 2009

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I had a very nice email exchange with customer John Gunmann a few months ago. Meant to blog immediately about the talk but other conversations kept piling on top. Figure this topic will be a wonderful final post of 2009. Especially since John was so pleased that he told me to buy a top shelf drink on the Digital Anarchy tab, which perhaps I will do tonight for New Years Eve.

Final customer love of 2009

Beauty Box model shoot.

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Beauty Box has been a very fun product to develop. The best part of releasing our new Beauty Box product, I think, was working with the models who lent their beauty and time. After the photoshoot, we treated their skin with our Final Cut Pro plugin in post-production. This smoothed out their  blemishes, laugh lines and other issues with their skin quality.

Before the models arrived, Digital Anarchy spent the morning preparing the shoot area. We decided to convert the living room of our Chief Executive Anarchist, Jim Tierney, rather than renting a space. His purple velvet couch made a terrific rich backdrop and we hung black striped curtains to frame the shots. Some of the footage was shot outside; luckily the weather held. San Francisco in December can be very cold or very warm, often within the same three hour period.

Sitting in for the models before they arrive:

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Beauty Box model shoot.

Why 3D TV Is A Gimmick

Potential 3D content?

I sat next to the manager of the CBS station on a recent flight. Among other things we chatted about 3D TV and it’s purpose (if any) and whether it was just a fad. Particularly since everyone has just upgraded to HD.

HD is the type of technology that lots of people can understand and get behind. It’s ‘un-intrusive’, meaning it just makes everything look better. You don’t notice the technology after viewing it a few times (or until you see an SD show). People watching just see a better picture, so they’re happy, and producers don’t have to dramatically change how they shoot and tell stories, so they’re happy (except for the make-up artists who now really need to cover up those unsightly blemishes and removed tattoos… or they can use Beauty Box :-). Everyone has to buy some new equipment, but otherwise the changes are minimal.

3D is very intrusive. And does anyone really want it?Why 3D TV Is A Gimmick

Beauty Box: Make everyone look beautiful.

And we’re back. Digital Anarchy is once again making plugins for After Effects and Final Cut Pro. Our first new product is Beauty Box 1.0, which was released yesterday. In a nutshell, this plugin automatically does skin retouching, which reduces wrinkles and removes blemishes.

If you weren’t able to hire a makeup artists for your shoot, or you just have regular people who look, well… regular, then Beauty Box allows you to do skin retouching without having to go frame by frame. It’s a powerful new plugin that uses face detection and an advanced smoothing algorithms to smooth out the skin while keeping all the other details sharp and in focus.

Of course, we have the privilege of working with beautiful models. But Beauty Box will make everyone look beautiful! Ok, well, maybe not everyone. But if it’s possible, Beauty Box makes it easier to get them there.

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Beauty Box: Make everyone look beautiful.

Shooting video with the 5D Mark II

My biggest frustration with the 5D is the lack of AutoFocus.

You get very use to AF on traditional camcorders and not having really affects how you shoot. You definitely can’t move around as much as you would with a normal camcorder. It is possible to hit the AF-ON button and get it to re-focus, but this is quite a bit different than dynamic, I-don’t-have-to-think-about-it Autofocus.

5D

So it has it’s shortcomings, but this is partially made up for by the absolutely beautiful video.  So my top 10 observations about it…

Shooting video with the 5D Mark II

I hate HDR

Ok, well I only hate one common use of it. That surreal, oversaturated look that seems to be the first thing everyone does when they try the technique. You don’t even need to use HDR, there’s a photoshop plugin for it and you can use Camera Raw to pull it off. Here’s an example of the style:

HDR gone bad

HDR Gone Bad

It’s a novelty look and I’m over it. It was cool for a very short time, then everyone decided they wanted to have surreal images. It’s not that hard of a look to achieve, so it’s not that impressive. Get over it.  :-) I much prefer to use HDR for what it was meant for… which is giving a slightly wider dynamic range to create a shot that has similar contrast and color range to what your eye actually sees. No one has seen colors like the photo above has. Alright, well, yeah I’ve taken mushrooms too, so maybe then… but not normally.

The better use for HDR…

I hate HDR

Do you share?

No… not your wife/husband, sheesh… the dirty minds of you people.

Your info. Your techniques. Tips and tricks. I had an interesting tech support call yesterday with one of our users. He’s a photographer that’s been using Primatte for some time. He related an encounter he had with a fellow photographer in his area. She asked him what he was using to create his greenscreen shots, and he told her to go buy one of our competitor’s products! His logic was that he wasn’t going to share info with someone in the same market. He was quite pleased that she was unable to get the same results and was frustrated by the whole thing.

So my question to you is… do you share?

Do you share?