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Nvidia GeForce GTX 570 in a Macintosh

All the speed tests we’ve done with Beauty Box on Windows show the Nvidia GeForce video cards to outpace their much more expensive cousins, the Quadros, significantly. A GTX 570 (~$270) is about 25-30% faster than a Quadro 4000 ($800).

Since Beauty Box can involve some render time, we’ve wished that Apple would authorize one of the newer GeForce cards for the Mac. No such luck. So we’re tired of waiting. We took a stock PNY GeForce 570 and put it into our MacPro. And lo! It works!

So… what’d we do and what are the caveats? This was not a 570 with ‘flashed’ ROM. This was just a straight up 570 which we use in one of our PC machines. Nothing fancy. We did need to download a few things:

– Latest Nvidia driver for the Mac, which can be found here: http://www.nvidia.com/object/macosx-304.00.05f02-driver.html

– Latest CUDA drivers for the Mac, which can be found here: http://www.nvidia.com/object/mac-driver-archive.html (as of this writing, v5.0.37 was the latest)

– If you’re using Premiere you need to update the cuda_supported_cards.txt file to add the name of the video card. In this case it would be: ‘GeForce GTX 570’  To do this, you need to go to the Premiere.app file, right+click on it and select ‘Show Package Contents’. Once you do that, this is what you’ll see:

CUDA nvidia opencl adobe premiere macintoshOnce that’s done, you are good to go!

Now that caveats…

Nvidia GeForce GTX 570 in a Macintosh

Evil Geeks vs. Evil Marketers

I’ve always said that I’d prefer to have an Evil Geek (Bill Gates) rule the world instead of an Evil Marketing Guy (Steve Jobs). Sort of like the difference between having the nerds or the cool kids run your high school. And sure enough, now that Steve has a dominent platform, he’s running it like the cool kids would.

I mean seriously. Geek evil is sort of like ‘pinky and the brain’ evil. Yeah, they might take over the world, but that’s what they plan every night. And even if they succeed, all they’ll end up doing is having chair jumping contests and all night Star Trek marathons (how else do you explain much of Microsoft’s software?)

Marketers, like Steve, are different.

Evil Geeks vs. Evil Marketers

Photowalkin’ (and camera lenses)

Yesterday, I joined Photoshop product manager Bryan O’neil-Hughes for his Photowalk. This was part of the effort by NAPP to get folks out and taking pictures. There were photowalks all over the nation because of this.

It’s a pretty cool idea and was great fun. Adobe rockstar Julieanne Kost joined us along with a few other Adobe folks. The walk itself was fairly short in length and mostly went a few blocks around the Adobe campus in San Jose. You’d be surprised at how long it takes for 50 photographers to go a few blocks. In any event, this led to many photos of the Adobe building (there also seemed to be a good deal of photographers taking pictures of photographers).

Adobe through the leaves

When you go on walks like this, it’s interesting what your choice of lens does to your photos.

Photowalkin’ (and camera lenses)

Images of Life searchable through Google

I noticed last week that most of the images from the Life magazine library are searchable through Google Image Search. Pretty cool sifting through so many iconic images. cheers, Jim

The Demise of Adobe

… has been rather exaggerated. Ok, way over-exaggerated. Layoffs happen at big companies. When things are great you tend to hire based on great expectations. It’s better to have too much capacity and grow into… The Demise of Adobe

Adobe CS4 Launch Event

Went to the filming of the Adobe launch event on Monday which was interesting. I’m not exactly sure who it was aimed at or what the purpose of it was, but I can’t say I was overly impressed by it. The products are cool enough with some great new features, but the event was trying too hard to be Oprah or something and just didn’t work. It would’ve been better if they’d filmed the hipster designers talking about some cool project they’d used CS4 on and showed the clips instead of having said hipster designers come on stage and fumble through a product demo. Ben Grossman from the Syndicate did a good job, but he didn’t talk about his stuff, just the standard Adobe demo material. I would’ve been much more impressed by a 3-5 minute clip of him showing where CS4 was used in the Radiohead video.

Then again, I’m just a jaded and cranky plugin developer. Maybe it worked for everyone else. ;-)

Adobe CS4 Launch Event