Most of the updates we release are free for users that have purchased the most recent version of the plugin. However, because we are not subscription based (we still do that old fashioned perpetual license… Why we charge upgrade fees
There’s been some talk of the eminent demise of the Mac Pro. The Trash Can is getting quite old in the tooth… it was overpriced and underpowered to begin with and is now pretty out of… Thoughts on The Mac Pro and FCP X
First off, the important bit: All the current versions of our plugins are updated for El Capitan and should be working, regardless of host application (After Effects, Premiere Pro, Final Cut Pro, Davinci Resolve,… EL Capitan, Plugins and the Anarchist
What causes Final Cut Pro X to re-render? If you’ve ever wondered why sometimes the orange ‘unrendered’ bar shows up when you make a change and sometimes it doesn’t… I explain it all here. This is something that will be valuable to any FCP user but can be of the utmost importance if you’re rendering Beauty Box, our plugin for doing skin retouching and beauty work on HD/4K video. (Actually we’re hard at work making Beauty Box a LOT faster, so look for an announcement soon!)
Currently, if you’ve applied Beauty Box to a long clip, say 60 minutes, you can be looking at serious render times (this can happen for any non-realtime effect), possibly twelve hours or so on slower computers and video cards. (It can also be a few hours, just depends on how fast everything is)
Recently we had a user with that situation. They had a logo in .png format that was on top of the entire video being used as a bug. So they rendered everything out to deliver it, but, of course, the client wanted the bug moved slightly. This caused Final Cut Pro to want to re-render EVERYTHING, meaning the really long Beauty Box render needed to happen as well. Unfortunately, this is just the way Final Cut Pro works.
Why does it work that way and what can be done about it?
How Final Cut Pro X Caches Render Files (and how to prevent Beauty Box from re-rendering)
It’s been a couple years since I wrote about no one wanting 3D and people wanting Internet enabled TVs. TV manufacturers still don’t seem to get what people want. We either want TVs to be the same passive viewing experience they’ve always been or we want them to be internet devices (or probably both at the same time).
If Apple comes out with a TV, I don’t think it’s hard to guess what it’ll be. It will not be a TV. It will be built from the ground up as an internet device with a big ass screen whose primary use is displaying content.
There was a survey recently released that said less than 15% of Smart TV owners are using the smart features. This isn’t particularly surprising because most ‘smart’ TVs aren’t very smart, don’t have well thought out apps that take advantage of it, and still want you to use a remote. Why? Because TV manufacturers still think they’re selling TVs.
Let’s go back to what Apple would release… and if they do, all the other manufacturers will go ‘ooohh… that’s how you do it. (And I’ll point out that I’m not an Apple fanboi… but they do have a habit of releasing game changing devices, so I’m using them as an example.)
Anyways… features of an Apple branded big screen internet device:
I’ve always said that I’d prefer to have an Evil Geek (Bill Gates) rule the world instead of an Evil Marketing Guy (Steve Jobs). Sort of like the difference between having the nerds or the cool kids run your high school. And sure enough, now that Steve has a dominent platform, he’s running it like the cool kids would.
I mean seriously. Geek evil is sort of like ‘pinky and the brain’ evil. Yeah, they might take over the world, but that’s what they plan every night. And even if they succeed, all they’ll end up doing is having chair jumping contests and all night Star Trek marathons (how else do you explain much of Microsoft’s software?)
Marketers, like Steve, are different.
So according to a story in todays Wall Street Journal, Apple is feeling stung by the recent Microsoft ads that show regular folks shopping for laptops and trying to buy one under $1000. Here’s one… PC vs. Mac, and PC wins a round
I have recently read articles about how two well-known software companies conduct their design and development processes. A mixed bag of ideas — just like product design itself — but the overall message is that the companies are innovative and open-minded in their approach to development, while still keeping a tight control over quality and standards. We’re talking about Apple and Google.Good standards for good design.
I’ve been IM’ing today with industry friends about the Macworld keynote, or lack thereof. Most folks have been complaining that the announcements were lackluster. Which is true… but really, that’s like complaining the bus is late because of those darn passengers. ;) I don’t think that Apple CAN always wow us with new offerings. That development pace simply isn’t possible.
Frankly, as a small software company that’s been trying to keep up with their hardware and OS changes since OS X was birthed, whew, I’m glad Apple isn’t bringing out anything startlingly new right now. It’s nice that they have stopped ‘innovating’ for awhile and allowed us developers to create new products, instead of spending time recoding our older ones to work with the newest processor and platform changes.
heh, anyway….
Random thought of the day as we get ready to release our first product for Avid… I find it odd that the four major companies in our industry all start with an ‘A’. Adobe, Apple,… Today’s Blog Brought To You By The letter “A”
Now that Avid has pulled out from NAB and won’t be exhibiting in 2008, here have been a lot of users and other folks wondering what it means and what the industry thinks of it. the immediate reaction of the entire industry was to exclaim, “No shit?” and 2.3 seconds later, after the full import of what that meant hit them, was to call their NAB sales rep and promise all manner of favors if they could move their booth to front and center of the show floor.
Since I’m hardly above such things (”I was young and poor and needed the booth space”), I joined in, attempting to move our Plugin Pavilion into the now vacant space of the Avid Developer Community booth. I even had the person from Avid that managed the ADC to call NAB on our behalf. All that got me was a terse email from our NAB rep saying we would definitely NOT be getting it. It’s the new sport in HD, groveling for Avid’s booth space. Look for it on the LVCC cafeteria monitors (instead of the usual strip club ads).