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2010 is already a ‘beauty”.

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On the heels of a wonderful customer email from 2009, I’d like to show you my favorite email from 2010. Never mind that the year is only two days old. This email will quickly become a classic around our office.

Michael Maller emailed us regarding his recent purchase of Beauty Box. This is our new skin retouching software for video footage in After Effects and Final Cut Pro. Michael had some great things to say about the subtle effect that Beauty Box provides when smoothing away wrinkles, blemishes and other skin issues.

2010 is already a ‘beauty”.

Beauty Box model shoot.

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Beauty Box has been a very fun product to develop. The best part of releasing our new Beauty Box product, I think, was working with the models who lent their beauty and time. After the photoshoot, we treated their skin with our Final Cut Pro plugin in post-production. This smoothed out their  blemishes, laugh lines and other issues with their skin quality.

Before the models arrived, Digital Anarchy spent the morning preparing the shoot area. We decided to convert the living room of our Chief Executive Anarchist, Jim Tierney, rather than renting a space. His purple velvet couch made a terrific rich backdrop and we hung black striped curtains to frame the shots. Some of the footage was shot outside; luckily the weather held. San Francisco in December can be very cold or very warm, often within the same three hour period.

Sitting in for the models before they arrive:

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Beauty Box model shoot.

Why 3D TV Is A Gimmick

Potential 3D content?

I sat next to the manager of the CBS station on a recent flight. Among other things we chatted about 3D TV and it’s purpose (if any) and whether it was just a fad. Particularly since everyone has just upgraded to HD.

HD is the type of technology that lots of people can understand and get behind. It’s ‘un-intrusive’, meaning it just makes everything look better. You don’t notice the technology after viewing it a few times (or until you see an SD show). People watching just see a better picture, so they’re happy, and producers don’t have to dramatically change how they shoot and tell stories, so they’re happy (except for the make-up artists who now really need to cover up those unsightly blemishes and removed tattoos… or they can use Beauty Box :-). Everyone has to buy some new equipment, but otherwise the changes are minimal.

3D is very intrusive. And does anyone really want it?Why 3D TV Is A Gimmick