Last week, we received an order for our Backdrop Designer plugin. On that same day, we received a request to resend a previous purchase of the Backdrop Designer plugin. Since I am Digital Anarchy’s customer service person and our order fulfillment department — as well as blogger extraordinaire — I recognized the name in both emails. The customer already owned Backdrop Designer but was purchasing it again.
This is one of the reasons we hand fill orders. It’s not uncommon for someone to forget he already owns a product. It’s also not uncommon for someone to think she bought the product when really she only downloaded the demo. This was the basis of two different support calls last week.
(By the way, I feel this theory should extend to cheesecake. I should be able taste its sweetness just thinking about eating cake, and therefore save myself the calories.)
Royalty-free cheesecake served up from www.freefoto.com. Cool stuff on that site.
Filling orders is like eating cheesecake.